The Sales Funnel For Effective Online Marketing
The sales funnel has been an essential element of traditional marketing and business for ages. In recent times however, it appears that funnels are being talked about everywhere on the internet.
The truth is that people want to learn more about this strategy for marketing and the best way to implement it in their marketing efforts on the internet. Read on to find out more about the sales funnel and how it can be used to effective Internet marketing.
What is the Sales Funnel?
A marketing funnel isn't a funnel. This marketing concept uses the term "funnel" to refer to the sales process from beginning to end. It has a broad opening for customers who are called "Unqualified Prospects" at its top and a narrower opening for conversion sales at the bottom. This is a great comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The "unqualified prospects" Also called people who are not qualified are at the top of the funnel. These are people who might require your products or services but have never been contacted prior to. At the end of the funnel, a number of offers and sales actions after, you've received people who have purchased the product or service you offer and have made purchases as well.
A lead generation funnel's effectiveness is due to its ability to track the activities of your customers throughout the expanded sales process. It is possible to predict the number potential customers using the sales funnel, by knowing the numbers of prospects who are qualified at each stage of the process.
You can make use of the sales funnel to identify the areas and ways in which your sales procedure is succeeding or failing, and if you are not getting enough customers. This will help you to decide which areas to concentrate your efforts to help achieve your marketing goals. It is a tool to manage and gauge the customer's sales process.
The Sales Funnel Top - Front - End
The top of your sales funnel will be the most active area of your sales funnel and will require the most constant testing. Your creativity and resources will only limit the number of front-end strategies you can develop.
The primary objective is to attract new customers and then convert them into buyers.
The prospective client becomes "qualified" once they opt-in or subscribe to something that you provide. This is the point of the sales funnel at which the potential client or "Unqualified prospect" is a qualified lead due to the actions they've taken which show they are interested enough to purchase your product.
To make your front-end effective you must be able to bring specific traffic to your site, blog or squeeze page. PPC adverts, articles marketing PPC advertisements, social media such as Google+, Twitter and Facebook, YouTube, banners as well as blogging, forum posting and content marketing are all great resources.
There are many methods that you can use to "qualify the unqualified prospect". The most effective is the squeeze page. You can provide something of value that is connected to your product/service that people can obtain for no cost or at a discounted price in exchange for their email. There are many products available such as newsletters, videos, email courses, eBooks, and related reports.
The front-end of your sales funnel is where potential customers are drawn to your company. The back-end is what we need to focus on.
The Back-End, or Bottom of The Funnel
The bottom or back end of the funnel where the major profit and sales are generated. It usually contains your higher priced products. They are generally relevant to the same niche but delivered in a different format such as audio, video, live interaction or private consultation.
The main difference between the front-end service and the back end is the type or price of the client.
While it's true that just a small percent, say 1-2%, from the total number of people entering into your front - end, will be in the back-end. Since a small portion of people invest more, that's fine.
It is clear that although front-end services or products are priced below $100, back-end products and services are typically priced in the 100s to 1000s. This make the bottom or back end of the funnel sales funnel to be the main source of revenue for your Internet company, and it's the most predictable and solid area in this sales funnel.
As I mentioned, the sales funnel may be as easy or complicated as your creativity or resources allow.
For additional details about how I'm strategizing my content marketing, click the following link. https://sites.google.com/view/about-mintbird-reviews/home
To learn more, check out this channel for more digital and marketing info.